Face to Face with the Original Sarawak Noodles
“面对面”-道地砂拉越干面之家

History of Face to Face Noodle House
Face to Face with

the Original Sarawak Noodles

Face to Face Noodle House is more than meets the eye. It’s heritage and history of how it came to be goes back to about a century ago inspired by Jook Sing noodles made by our founder’s great grandfather.

In 1903, our founder’s great grandfather left China to Hong Kong and acquired the art of making Jook Sing noodles; one of the rarest forms of noodle making. It’s a technique whereby the noodles were made from mixing eggs, flour and other ingredients together by hand and then riding a bamboo log to knead the dough to produce chewy, springy noodles. Bringing that knowledge and expertise with him, he opened his own noodle shop and pioneered the well known and loved Kolok Mee when he decided to settle in Dalat Oya, Sarawak in Malaysia.

With the vision of bringing authentic and high quality Sarawak noodles to the masses, we believe in not only creating good food but having sincere “face to face” connections with customers. This was how the name of our business came to be.

As the business expands to accommodate a variety of customer’s tastes, we have diversified our menu to include various interpretations of the Kolok Mee and Pan Mee. Each dish is complemented with different types of hand made sauces, chilli and sambal. Thanks to the positive word-of-mouth from satisfied customers, we managed to expand to 30 outlets across 7 states in Malaysia and a presence in Taipei, Taiwan. With a culinary heritage of over 100 years, enhanced by a contemporary twist, you could say this is merely a taste of better things to come.

面对面的故事该从百年前说起… 1903年, 面对面创办人的曾曾祖父离开中国,漂洋过海到香港寻找人生的转机。他在当地的一家酒楼找到一份学徒工作,勤勉用心的他终获得主厨的认同与信赖,并授于“竹升面”的制作奇绝。

之后年满23的他决定南下来到马来西亚, 砂拉越, Dalat Oya,开始经营属于自己的面档。他运用所精通的制面技巧在当地亲手用竹杆打面,富嚼劲口感的面条深受当地人的爱戴并称之为“Mee Kolok”。

将近一世纪后,面对面的创办人决定以传承的独特制面技巧开创自己的事业,并希望藉此将道地高品质的砂拉越面食与大众分享。除此他深信通过与顾客面对面真诚的联系与交流,才是生意理念的成功支柱。从而启发其事业品牌的名称-面对面板面专卖店。

面对面的愿景是成为“道地砂拉越干面原味之家”,并希望这全新概念能在本地餐饮业占有一席之地。除了多种砂拉越干面供选择,面对面也以其优良制面技术制作板面并研发多种创新口味,提供顾客多样化的菜单。为了丰富面条与辣椒酱的配搭模式,店内备有多种祖传自制辣椒佐料,让顾客调配不同层次的属意滋味。

历年来面对面的品质深受食客的爱戴,通过顾客满意与正面的口碑,促使它能在短短几年内在全马扩展至三十间分店。百年古方美食与现代科技的结合,可说是再好不过的滋味。

Face to Face

journey

Face to Face Noodle House Timeline